Year
2026
Client
VinayChandra Bhardwaj
Category
Software As a Service
Product Duration
Full - Time
Keep the substance. Lose the friction. Give every buyer a path that feels built for them.
Spenza is an operator-neutral MVNE, the infrastructure layer that lets device makers, MSPs, resellers, and IoT teams sell mobile plans under their own brand across more than 180 countries. The product is deep: multi-operator SIM and eSIM management, billing and reconciliation, AI spend analytics.
The risk for a site like this is that the depth reads as noise. Every page can collapse into a wall of telecom acronyms that only an insider can parse. The redesign had one job: hold the technical weight of the product while making it land in plain language, with a structure a first-time visitor can move through without a glossary.
Buyers now vet tools by asking an AI assistant before they ever talk to sales. So the home page hands them the question, already written, with one tap out to the assistant of their choice.
It is a small block, but it takes the product's positioning seriously as something machines will read, quote, and summarize. The interface meets the buyer inside the workflow they are already in.
A compact, opinionated system. A three-color core, a grotesque and mono type pairing, and a small set of components that recur across every template, so new pages ship on-brand by default.
A platform this broad and this technical creates a predictable set of design problems. These are the six that shaped the redesign, and how the work answers each.
A product too deep to read
One pitch for very different buyers
Many pages that felt like many products
Skeptical buyers, unprovable claims
Differentiation buried in long pages
Buyers now ask an AI first
