Year
2024
Client
Startup
Category
Saas Product
Product Duration
Self - Employed
Esports organizers often face challenges such as:
Manual and time-consuming tournament setup
Poor user experience for player registrations
Lack of real-time updates for brackets and match results
Limited community engagement tools
Non-scalable systems for growing events
Players and teams, on the other hand, struggle with:
Confusing registration flows
Lack of transparency in schedules and results
Inconsistent tournament interfaces across platforms
Assemble Esports was conceived to solve these problems through a clean, reliable, and esports-first SaaS solution.
User Research
The research phase focused on understanding three primary user groups:
Organizers – Need speed, control, automation, and scalability
Gamers & Teams – Need clarity, fairness, and ease of participation
Community & Viewers – Need engagement, visibility, and updates
Methods used:
Competitive analysis of existing esports platforms
Studying real tournament workflows
Identifying friction points in registration, bracket management, and communication
Key Insights
Organizers prefer automation over customization-heavy tools
Gamers value simplicity and transparency
Esports platforms must work flawlessly under high traffic and live-event pressure
Information Architecture
The platform was structured around clear user journeys:
Tournament creation
Player/team onboarding
Match progression
Results & rankings
Navigation was kept shallow to ensure users could reach key actions within minimal clicks.
UI/UX Design
The design focuses on:
Dark, high-contrast visuals suitable for esports environments
Bold typography and sharp geometry inspired by competitive gaming aesthetics
Responsive layouts for desktop and mobile users
Key UX decisions:
Step-by-step tournament creation flow
Clear CTAs for registrations and match actions
Real-time visual feedback for brackets and scores
Design tools and methods:
Wireframing and user flow mapping
High-fidelity UI design
Component-based design system for consistency
The core concept behind Assemble Esports was to build a modular SaaS platform that adapts to different tournament sizes—from small community events to large-scale competitive leagues.
Core Principles
Esports-first design language
Minimal learning curve for new users
Scalable architecture for future growth
Community-driven ecosystem
The product was envisioned not just as a tournament tool, but as a digital hub for esports communities.
