Year
2025
Client
Modulus Cell
Category
Business
Product Duration
30 Days
Modulus Sell faced usability challenges in its early user journey:
Login flow lacked clarity and feedback
Users experienced confusion during authentication
Store creation process felt complex and unintuitive
Drop-offs occurred before users could complete onboarding
These issues directly impacted:
User activation rates
First-time user experience
Overall product trust and usability
Understanding User Behavior
The analysis phase focused on:
Reviewing the existing login and store setup flow
Identifying points where users hesitated or abandoned the process
Mapping the ideal path from authentication to store creation
Key User Types
New Sellers – need fast and guided onboarding
Small Business Owners – need clarity and confidence
Non-technical Users – need simple, step-by-step processes
Key Insights
Users expect instant feedback during login actions
Too many decisions early in onboarding increase drop-offs
A guided, linear store creation flow improves confidence
The core UX concept was “Remove friction, guide clearly.”
UX Principles Applied
Reduce cognitive load
Provide clear system feedback
Guide users one step at a time
Prevent errors before they happen
The goal was to make login and store creation feel effortless and predictable.
The store creation process was restructured into a guided workflow:
Step-based progression
Clear instructions for each stage
Reduced number of required inputs upfront
Logical grouping of store details
UX decisions ensured users always knew:
Where they are in the process
What information is required
What comes next
